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Insightful Market Research at Reasonable Prices
Zeitgeist Research uses proven, high-impact tools to meet the market research needs of savvy companies. Zeitgeist Research offers a reliable process and a nimble support system for market research professionals. With Zeitgeist Research, dollars go further—without sacrificing quality.
Brand Health / Equity
How healthy is your brand compared to your competitors?
- Brand awareness and consideration
- Brand perceptions and image
- Competitive positioning
- Product/service usage
- Customer satisfaction and loyalty
Advertising Effectiveness
Does your advertising work and how effective is it?
- Aided and unaided awareness
- Ad recall, preference, and liking
- Message testing
- Behavioral impact/brand choice modeling
Decision Path Analysis
How do consumers make decisions?
- Motivations/need analysis
- Information gathering/research
- Evaluation of choices
- Making a choice
- Post purchase/satisfaction/repurchase
About Us
Zeitgeist Research is one of the industry’s leading providers of high-impact, high-value Do-It-Yourself and A La Carte market research tools and services, including a proven process, automated tools, and a nimble support system—without sacrificing quality.
Our tools allow market research and marketing professionals to design and execute market research projects for a fraction of the price of traditional full-service market research companies.
News and Publications
Manfred Bluemel, PhD: Quality Controlled Do-It-Yourself Research
Zeitgeist Research says that 2008 marked the beginning of the end for the full-service market research model. Do-It-Yourself Research is here to stay and will increase in importance over time. However, in order to deliver high-quality results at a fraction of the cost, DIY Research needs to be executed in a controlled environment. Market research departments should take advantage of the opportunity to convert from external to internal research consultants and strategists.
Presented at the American Marketing Association, Atlanta, GA. (link to paper)
Associations
